In the past, Apple provided closer integration between Facebook and its operating systems. How does this happen? It’s a combination of legacy and modern synchronization and import, for most of us. This is nowhere clearer than in your calendar, which you might find unexpectedly clogged with birthdays every day of people you might not even remember. Social media has devalued the birthday by flooding our timelines with the felicitous anniversaries of people far beyond our close friends, family, and colleagues.
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